Flashback Underwear

Contact: Jeff White / Cathy Bluem
Andrew Christian, Inc.
PromotionsStaff@AndrewChristian.com

BABY GOT BACK...

ANDREW CHRISTIAN REVOLUTIONIZES MEN'S UNDERWEAR WITH INTRODUCTION OF BUTT-LIFTING AND CONTOURING TECHNOLOGY

Los Angeles, CA (August 2008) - The world of men's underwear has forever be changed. With his new collection, fashion designer Andrew Christian introduces Flashback Butt-Lifting and Contouring Technology that gives men the illusion of having a sought-after "bubble butt" without having to spend hours in the gym. The design and construction of the underwear automatically lifts the buttocks making it look more firm and round.

The Flashback is an essential must have for every guy. It features an invisible lifting support built into the seams of the underwear. The construction of the underwear automatically lifts the buttocks making it look firm and round without the need for any embarrassing padding, uncomfortable cups or straps hidden inside. Most men can add anywhere from a 1/2 to 1 inch onto their current buttocks measurements helping them achieve a rounder fuller look.

"This is truly one of my most exciting Men's Collections yet," says Andrew Christian. "Surprisingly, I was actually inspired to create this technology while at the gym and seeing how hard men work on exercising their buttocks. I just knew that there had to be a way to achieve similar results by simply wearing underwear."

Product Features:
- No embarrassing padding, hidden cups or straps
- Completely invisible support structure
- Add 1/2" to 1" onto your current buttock measurements

Highlights from the Andrew Christian Men's Collection 2008:
- California
- Sailor
- Anchor

The Andrew Christian Men's Collection features Street, Sport, Fashion and Basics-themed lines and are available in a range of styles, including low-cut, super low-cut, and boxer briefs. Each style is intricately designed using nail-head studding, printed graphics and innovative materials such as sports mesh and baby thermal.

About Andrew Christian
Since it’s inception in 1997, Andrew Christian has been producing contemporary collections of urban inspired menswear that can be found in exclusive boutiques around the world. His “uber-trendy” printed and custom woven men’s and women’s underwear have helped Andrew Christian become a household name and allowed the brand to expand to department stores and larger exclusive retailers. Andrew Christian has been featured in numerous photo shoots and featured on the Janice Dickinson Modeling Agency. In 2009, Andrew Christian, has risen to a new level competing in BRAVO’s new fashion series “The Fashion Show,” where millions will be able to see what Andrew Christian can bring to the world of fashion.

AndrewChristian.com

| Back To The Press Release Index |