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Organic Underwear

For Immediate Release

Contact: Jeff White / Cathy Bluem
Andrew Christian, Inc.
PromotionsStaff@AndrewChristian.com

ANDREW CHRISTIAN GETS FRIENDLY WITH HIS NEW ECO-FRIENDLY LINE OF UNDERWEAR

WITH THE LAUNCH OF HIS ORGANIC UNDERWEAR LINE ANDREW CHRISTIAN JOINS THE RANKS OF FASHIONABLE ETHICAL DESIGNERS

Los Angeles, CA (August 2008) - As the concern for the environment and the well-being of the planet is on the rise, Andrew Christian leads in the world of ethical fashion by introducing his new line of organic underwear. Andrew, an already established innovative designer, takes his originality and concern further. He shows us that we can be fashionable and take care of our environment in one symbiotic relationship.

The organic line achieves the title of ethical fashion by using organic cotton. Those who are familiar with the agricultural practices of conventional cotton know the damage that growing methods place on the environment. Andrew says he feels "it is important for people to know the effects that chemicals and pesticides are having on our environment and our health."

Today, it is estimated that less than 10% of the chemicals applied to cotton accomplish their task. The rest of these harmful unwanted chemicals are absorbed into other pants, air, soil, water and eventually, our bodies. These chemicals are so harmful the EPA considers 7 of the top 15 pesticides used on cotton as "likely" of "known" human carcinogens. Andrew believes "that's reason enough to wear organic cotton underwear, and our organic cotton is Supima cotton so it's much softer than regular cotton."


About Andrew Christian
Since it’s inception in 1997, Andrew Christian has been producing contemporary collections of urban inspired menswear that can be found in exclusive boutiques around the world. His “uber-trendy” printed and custom woven men’s and women’s underwear have helped Andrew Christian become a household name and allowed the brand to expand to department stores and larger exclusive retailers. Andrew Christian has been featured in numerous photo shoots and featured on the Janice Dickinson Modeling Agency. In 2009, Andrew Christian, has risen to a new level competing in BRAVO’s new fashion series “The Fashion Show,” where millions will be able to see what Andrew Christian can bring to the world of fashion.

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