Show-It - Version 2.0

Contact: Jeff White / Cathy Bluem
Andrew Christian, Inc.
PromotionsStaff@AndrewChristian.com

ANDREW CHRISTIAN….THE PANTY-CHRIST GETS DEVILISH…AND IS READY TO "SHOW-IT!"

CELEBRITY FASHION DESIGNER ANDREW CHRISTIAN BRINGS YOU "SHOW-IT" HIS NEW ENHANCING UNDERWEAR FEATURING SHOW-IT TECHNOLOGY 2.0

Los Angeles, CA (March 2009) - The king of men's underwear expands his empire to include the brand new Show-It Technology 2.0 underwear line. This line of frontal enhancing underwear automatically emphasizes and flaunts what every man has in his pants.

Show-It Technology 2.0 features a hidden "comfy cup" that gently lifts and presents the package to the front. The horseshoe shaped inner cup is lined by soft elastic that gently aids in the lifting and adds up to 1.5 inches to a man's frontal measurement; it provides the biggest enhancement of any underwear on the market currently. Best of all there is no embarrassing padding or straps and has a completely invisible support structure. The pouch fabric is contrasted to the rest of the underwear to draw the eyes and attention to the "package." The underwear also features the custom Andrew Christian Anti-muffin Top Elastic to slim the appearance of love handles. The line consists of boxer-briefs, briefs, jocks and swimwear.

"When I realized how popular my Flashback butt lifting boxer and briefs were, I began to think about how to best enhance the front of a man," says designer Andrew Christian, "taking a look at other underwear on the market that say they enhance, I tried all of these designs and they were uncomfortable and most didn't work or had other major flaws. I decided to design a line of super comfortable underwear that actually 'Show's It' and developed the this line of underwear and swimwear with Show-It Technology 2.0."

Andrew Christian Show It Technology Brief $24 (style 9132) and Boxer $26 (style 9133)
Available in: White, Heather, Black and Navy

Swimwear & Jocks Coming Soon

About Andrew Christian
Since it’s inception in 1997, Andrew Christian has been producing contemporary collections of urban inspired menswear that can be found in exclusive boutiques around the world. His “uber-trendy” printed and custom woven men’s and women’s underwear have helped Andrew Christian become a household name and allowed the brand to expand to department stores and larger exclusive retailers. Andrew Christian has been featured in numerous photo shoots and featured on the Janice Dickinson Modeling Agency. In 2009, Andrew Christian, has risen to a new level competing in BRAVO’s new fashion series “The Fashion Show,” where millions will be able to see what Andrew Christian can bring to the world of fashion.

AndrewChristian.com

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