You like showing off what you've got, and boy are we glad you do. That'll be almost too easy in our brand new CoolFlex Locker Room Jock w/Show-It! Made in our extra-cool Modal fabric that is up to 50% more absorbent then regular cotton, the CoolFlex Locker Room Jock w/ Show-It is not only comfortable, but crazy sexy. In three new limited edition color options, this Jock is highlighted with contrast detailing around the pouch to bring all attention to what was already pretty noticeable. Each pair features our Show-It Technology, a hidden cup that gently lifts and provides excellent frontal support and enhancement. This horseshoe shaped inner cup is lined by soft elastic and adds up to 1.5 inches (3.8 cm) to a man's frontal measurement. It provides the biggest natural enhancement of any underwear in our line. And with its signature slimming waistband with Andrew Christian lettering in a brand new font, each pair is will let everyone know what kind of man you are - one that knows fabulous underwear!